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Landsteinar, the retail systems provider, announced that it will work with Microsoft Business Solutions, to supply a comprehensive solution - including gold and jewellery accounting, store operations and head office management - for Damas, one of the Middle East's leading jewellery companies.
The solution, based upon Navision applications from Microsoft Business Solutions, provides Damas with a solution which interlinks all back office operations to their global network of shops. Damas is a UAE-based company founded in 1907, with more than 130 retail outlets.
In 2003
'We're a global business and our stores need to have up-to-the minute product and sales information, in a highly competitive jewellery market to provide our customers with the exclusive service that they have come to expect,' says Tawfique Abdullah, chairman of Damas Jewellery.
'In our discussions with Landsteinar and Microsoft Business Solutions, we came up with a solution and helps us to track stock levels effectively, factor price changes into our sales plans, and ensure our managers are fully up-to-date with all the relevant information,' adds Tawfique.
When the implementation is complete, users will be able to access sales and operational information at any store in the Damas chain. Initially, the solution will be implemented at a number of key stores in the UAE, before being rolled-out internationally.
'We will work with Damas over the coming months, helping to train shop assistants and managers to use the system, to ensure that they reap full benefit from their new investment,' says Ole Milan, managing director, Landsteinar GCC.
In 2005 Damas announced the trialing of radio frequency identification (RFID) technology in its stores in the UAE, prior to a global rollout. The jeweller is using RFID tags to cut inventory costs and make it easier to guard against theft.
Dubai-based company The Jewellery Store (TJS), which was set up this year by Damas and three other firms, has
created the tags.
Each tag contains a unique identification number which, when scanned by a reader, is transmitted to an inventory database which runs on a standard PC in the store.
